Posted on Apr 28, 2012
A recent survey asked communications professionals in Tennessee about their views of social media as it fits within a strategic communications plan. Similar to a survey that was conducted in 2010, the results found that practitioners place a greater value on social media than they did just two years ago.
Conducted by Interactive Springboard, the survey reported that 76% of respondents think “the return on investment in social media is well worth it,” compared with 62 percent who thought so in 2010. In 2012, 97% of respondents believed that “social media is an important component in any communications plan,” compared to 90 percent who agreed in 2010.
A PDF version of the press release can be viewed here.