The Attention Framework with VaynerMedia’s Mickey Cloud

Whether you work in PR, advertising, media, or production, we can all agree that the marketing and communications landscape is evolving — and at a speed that we couldn’t have anticipated 10 to 15 years ago. The mobile device and technology are changing consumer behavior and media consumption, creating worlds […]

The Key Tenets of Servant Leadership that will Transform your Work Culture

Marcel Schwantes will introduce key concepts from his nationally acclaimed servant leadership curriculum to this joint Feb. 7 meeting of the PRSA Lookout Chapter and the Leadership Chattanooga Alumni Association. Nationally recognized for his innovative training, Schwantes will present how to optimize your leadership potential. According to Schwantes, whether you’re a […]

Patching the Cracks of Ethics Accountability: A Case Study

Whether confronting a highly publicized issue such as the Harvey Weinstein sexual-harassment allegation case or a less visible matter within a private organization, a whistleblower is often initially condemned as “difficult,” “a squeaky wheel,” “problem child,” or worse . . . until the issue gains critical mass of awareness and […]

PRSA Peer Awards 2017

Join us Dec. 6, as we recognize three local communications professionals for their leadership in the field and community. During the event, we’ll look back on 2017, celebrate successes, meet the 2018 Board of  Directors and gear up for an exciting year to come. And then…after the awards, get your game face […]

Speed Networking

Expand Your Professional Connections in 60 Minutes The PRSA Lookout Chapter invites the fast and curious to join us at our annual speed networking event Wednesday, Oct. 4, at the Mountain City Club. Reconnect  with fellow communications professionals and establish new contacts within the Chattanooga area during this round-robin style meet-and-greet. Check-in begins […]

September Lunch: Code of Ethics and Ethical Conduct

Celebrate September: Ethics Month As the communication profession evolves, so does the need for revised and refreshed ethical standards. Join PRSA Lookout on Wednesday, Sept. 6, to hear Wade Hinton, chief legal officer and city attorney for the city of Chattanooga, speak about the importance of ethical conduct and avoiding conflicts of […]

Cultural Awareness, Diversity & Inclusion in the 21st Century

Learn How to Create a Harmonious Workplace Diversity – like people – is always changing. BlueCross BlueShield of Tennessee’s Ron Harris, vice president of diversity and inclusion, and April Lomax, diversity consultant, will share insights on how you can create a culturally competent workplace where everyone is valued, respected, trusted, […]

How to Connect and Build Trust With Millennials

How do millennials discover and consume content? How do they decide which sources to trust? And how do they prefer to interact with brands online? Find out as we team up with Young Professionals Association of Chattanooga (YPAC) at a crossover session Wednesday, June 7 at the Mountain City Club. […]

Intellectual Property Law 101

Join us on Wednesday, May 3 at the Mountain City Club as Paul Weidlich, registered patent attorney at Chambliss, Bahner & Stophel, P.C., talks primarily about trademarks, copyrights and the most common mistakes made by communicators, content providers and advertises. Networking begins at 11:30 a.m. Program begins at noon. Free […]

My Business is on Social Media: Now What?

Your marketing strategy already includes social media – you know it’s important. But what is the right combination for your business? Are you on the right networks? How often should you post? What exactly should you post? How can you grow your audience online? During this presentation, Jared Powers, from Social […]

PRSA After Hours: Rock City

The holidays are a time to relax and reflect on the end of another year. Join PRSA Lookout on Tuesday, Dec. 13, at 6 p.m. at Grandview for a special after-hours event to cap off 2016 with fun and fellowship. For $10, you can decorate a cookie and enjoy a […]

Peer Awards 2016

This year, the Peer Awards are all about you – and PRSA. We’ll look back on 2016 to review all we’ve accomplished together. That includes three local communications professionals who will be recognized for their leadership in the field and community. We’ll also look ahead, and elect the officers for […]