Stress Less and Be a Success: Strategically Speaking

The effectiveness of your communications efforts is decided before you issue your first press release or  issue a single status update. Success begins with a strategic multi-channel

communications plan. In this presentation, you will learn how to increase sales, improve customer relationships and build stronger communities based on a strategic approach to

communications.

Please join us for the April PRSA Luncheon

Featuring: Kent Callison, Director of Marketing Communications at PlayCore

“Don’t Let Your PR Become BS!”

 Wednesday, March 20
Location: Wally’s Restaurant

East Ridge  

Networking begins at 7:30 a.m.

Click here to register for the March breakfast. Questions? Email us at lookoutprsa@gmail.com or visit our Facebook page: www.Facebook.com/LookoutPRSA 

Content is King, But Connection Is Queen!

From Brainstorming to Branding:  A Look at the Grassroots Marketing and PR Effort to Legalizing Distilling Chattanooga Whiskey in Hamilton County   

• Janda White, President
• Rachel Withers, Vice President
• Jessica Presley, Secretary
• Laurie Shipley, Treasurer
• *Jim Sabourin, APR, Past President
• *Joel Henderson, Director-at-Large — Advocacy, Ethics and Diversity
• Pat Holloway, APR, Director-at-Large – Membership/Recruitment
• *Lacey Wilson — Director-at-Large/Inclines Committee
• PRSA/PRSSA Liaison – Tina Paul
• Christina Siebold, APR, Accreditation Director
• Carrie Fitzsimmons, Public Relations Director
• Shanee Driver, Outlook Editor (appointed by Board)

*Indicates membership will not vote on the aforementioned position at the annual meeting. Member is completing a term determined by a previous Lookout PRSA election.

The Effect of Employee Engagement on Corporate Image

We turn to a local topic this year a with a social media panel discussion and forum. Representatives from traditional print, television, radio, online and citizen journalism will be on hand for a lively conversation about their engagement in social media.

The forum will be moderated by the Lookout Chapter’s Adrienne Royer, who serves as the chapter’s webmaster and has specialized in digital and social media.

Panelist include:

• Melydia Clewell from WRCB TV 3
• Harrison Keely from the Chattanooga Times Free Press
• Joe Lance from TennesseeTicket.com
• Chloe Morrison from Nooga.com

SMAC will also be collecting school supply items in alliance with the United Way of Chattanooga as part of the “Stuff the Bus” campaign. Please help provide a child with the essential tools they need to succeed. We believe this is a fair trade off. This effort is part of SMAC’s #CHAgood initiative. Click here to see a list of items that are needed.

Click here to download a 2012 entry form, and please review the entry guidelines carefully.

The deadline to submit an entry is August 17, 2012. The Central Iowa Chapter will be judging the awards.

If you need help with your entry, please take a few minutes to read the Incline Awards Tip Sheet.

The meeting will be at Niko’s Southside Grill from 11:30 a.m. to 1 p.m. on June 20.

Click here to RSVP for the luncheon or click on the button below.

Jim Gilliland — the principal behind JG Communication Group, LLC — is a seasoned communications professional. His career spans three decades of extensive management and professional experience in public relations and marketing. He has provided counsel and support to clients in a diverse group of business segments including business start-ups, manufacturing, banking, retail, utilities, healthcare, government, tourism and publishing.

Prior to moving to Chattanooga 12 years ago, Jim practiced public relations in Nashville for nearly 20 years providing senior leadership at two different public relations firms. He was also director of marketing and merchandising for a national bookstore chain headquartered in Nashville. Jim came to Chattanooga as director of marketing for See Rock City, Inc. leaving three years later to establish his own communication practice.  In 2002 he joined The Moriah Group and most recently was President and COO.

This year Jim established his own public relations firm – JG Communication Group, LLC.   He is a 1979 graduate of the University of Tennessee, Knoxville with a degree in journalism and minor in marketing.  He has won multiple local and national PRSA awards for his clients including Silver Anvil Awards in Public Affairs and Healthcare.

Jim has a deep understanding of the practice of media relations including crisis and issue management with emphasis on message development, outreach strategies and media training.