All students are welcomed at PRSA Lookout events and receive a discounted registration rate.

PRSA Lookout partners with the Public Relations Student Society of America (PRSSA) chapters at Lee University, Southern Adventist University and the University of Tennessee at Chattanooga to encourage student participation in Chapter activities. Contact Jillian Ellis, PRSA Lookout’s PRSSA liaison, with questions.


Discounted Memberships

PRSA offers discounted Associate Memberships for:

  • Recent college graduates (within the past two years) who were PRSSA members ($60 annual dues)
  • Full-time graduate students working toward a PR degree ($60 annual dues)
  • PR professional with less than one year industry experience ($115 annual dues)
  • PR professionals with one to two years industry experience ($155 annual dues)



In 1968, 20 years after its own establishment, PRSA founded the Public Relations Student Society of America. The declared purpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners. Today, PRSSA has nearly 10,000 members in almost 300 universities across the country.


Associate PRSA Membership Scholarships
As a way of honoring the outstanding accomplishments of Public Relations Student Society of America members in the Lookout PRSA Chapter service area, the chapter offers the PRSA Associate Membership Scholarship Program for graduating PRSSA members. The scholarship enables students to begin their professional career as associate members in PRSA.

In 2010, the chapter presented scholarships to Samantha Rader of Lee University’s PRSSA Chapter and Lauren Ysseldyke of Southern Adventist University’s PRSSA Chapter on Thursday, April 22, at the Incline Awards ceremony. We congratulate Samantha and Lauren for an early dedication to the PR profession.