PRSA Lookout

Advancing the Profession and the Professional

APR Accreditation

APR

After 50 years, the Accredited in Public Relations (APR) remains the only nationally recognized certification of the public relations profession.

The APR is a rigorous voluntary certification program that tests a public relations professional’s knowledge, skills and abilities in more than 40 areas ranging from research, planning, program evaluation, business literacy, ethics, management skills and more. Candidates must pass a computer-based examination after being evaluated by a panel of peers.

Earning the APR is open to professionals with a recommended five or more years public relations experience. Candidates should allocate a year to study and complete the requirements. The Accreditation program is administered by the Universal Accreditation Board (UAB), a consortium of nine leading public relations and communications organizations, including PRSA. The APR designation is “good for life,” providing the individual remains a current member of a UAB participating organization and completes maintenance requirements every three years.

To get started, visit prsa.org. You will find a variety of online sources including an overview, application, study guide, sample test, online study course and recommended texts. Locally, PRSA Lookout will begin a March to Accreditation class this year for those interested in earning their APR. For more information, contact PRSA Lookout’s APR Chair Kelly Allen at kallen@qstrategies.com.  Learn more here.

APR Testimonial_Pat Holloway_FB

APR Testimonial_Pam Harris_FB

APR Testimonial_Mary Danielson_FB APR Testimonial_Jim Sabourin_FB APR Testimonial_Patty Silverman_FB

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