Students
College students are welcomed to participate in the Lookout Chapter of PRSA. In fact, the chapter has partnered with local universities to create student chapters as part of the Public Relations Student Society of America (PRSSA).
The Lookout Chapter supports three student chapters:
University of Tennessee at Chattanooga
- College advisor: Rebekah Bromley
- Professional liaison: Angela Ballard, APR
- College advisor: Lorraine Ball
- Professional Liasion: Robin Derryberry
- Co-college advisors: Christie Kleinmann and Patty Silverman
- Professional Liasion: Jim Sabourin
The partnership between the chapters is nurtured by a PRSSA chapter liaison, faculty advisors, professional advisors and professional mentors. For more information about PRSSA, please contact the Lookout Chapter’s PRSSA Liaison, Tina Paul.
Associate PRSA Membership Scholarships
As a way of honoring the outstanding accomplishments of Public Relations Student Society of America members in the Lookout PRSA Chapter service area, the chapter offers the PRSA Associate Membership Scholarship Program for graduating PRSSA members. The scholarship enables students to begin their professional career as associate members in PRSA.
In 2010, the chapter presented scholarships to Samantha Rader of Lee University’s PRSSA Chapter and Lauren Ysseldyke of Southern Adventist University’s PRSSA Chapter on Thursday, April 22, at the Incline Awards ceremony. We congratulate Samantha and Lauren for an early dedication to the PR profession.
History of PRSSA
In 1968, 20 years after its own establishment, the Public Relations Society of America (PRSA) founded the Public Relations Student Society of America. The declared purpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners.
Purpose
The student society aims to foster the following:
- Understanding of current theories and procedures of the profession
- Appreciation of the highest ethical ideals and principles
- Awareness of an appropriate professional attitude
- Appreciation of Associate Membership in PRSA and eventually accredited membership
Today, the Public Relations Student Society of America has more than 9,600 members in 284 universities across the country.
Lookout Chapter Sponsors
The Lookout Chapter is one of 116 PRSA chapters throughout the United States. The national Public Relations Society of America, headquartered in New York City, is the largest professional organization for public relations practitioners and has nearly 20,000 members.